Insights

Targeting Creative Agencies i-D's strong focus on culture, style, and emerging talent positions it as an influential partner for brands looking to connect with cutting-edge creative agencies and independent media outlets seeking innovative promotional avenues.

Expanding Digital Reach With a robust online presence supported by diverse digital tools like Google Tag Manager and TikTok Pixel, i-D presents opportunities for tech providers and advertisers to enhance targeted advertising and audience engagement strategies.

Partnership Opportunities Given i-D's reputation in underground and mainstream cultural scenes, there are potential partnership avenues with fashion, lifestyle, and entertainment brands aiming to tap into authentic, trendsetting audiences.

Content Monetization The company's emphasis on influential visual and editorial content makes it an ideal candidate for sponsored collaborations, branded content, and native advertising opportunities to monetize its cultural influence.

Market Positioning As a smaller but highly influential entity in the media space, i-D offers personalized and innovative advertising solutions targeted at niche audiences that larger competitors like Vogue may not serve as intimately.

i-D Tech Stack

i-D uses 8 technology products and services including Google Publisher Tag, TikTok Pixel, OneTrust, and more. Explore i-D's tech stack below.

  • Google Publisher Tag
    Advertising
  • TikTok Pixel
    Analytics
  • OneTrust
    Cookie Compliance
  • oEmbed
    Dev Tools
  • JSON-LD
    Javascript Frameworks
  • reCAPTCHA
    Security
  • Google Tag Manager
    Tag Management
  • Twitter
    Widgets

Media & News

i-D's Email Address Formats

i-D uses at least 1 format(s):
i-D Email FormatsExamplePercentage
First.Last@i-d.coJohn.Doe@i-d.co
50%
First.Last@i-d.coJohn.Doe@i-d.co
50%

Frequently Asked Questions

Where is i-D's headquarters located?

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i-D's main headquarters is located at New North Place, London, England EC2A 4, GB. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is i-D's stock symbol?

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i-D is a publicly traded company; the company's stock symbol is KMDNX.

What is i-D's official website and social media links?

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i-D's official website is i-d.co and has social profiles on LinkedIn.

How many employees does i-D have currently?

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As of October 2025, i-D has approximately 352 employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Commercial Officer: M. S.Founder + Ceo Kate-Atkinson.Co: K. A.Editor In Chief And Chief Brand Officer: T. B.. Explore i-D's employee directory with LeadIQ.

What industry does i-D belong to?

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i-D operates in the Online Audio and Video Media industry.

What technology does i-D use?

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i-D's tech stack includes Google Publisher TagTikTok PixelOneTrustoEmbedJSON-LDreCAPTCHAGoogle Tag ManagerTwitter.

What is i-D's email format?

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i-D's email format typically follows the pattern of First.Last@i-d.co. Find more i-D email formats with LeadIQ.
i-D

i-D

Online Audio and Video MediaUnited Kingdom201-500 Employees

i-D is the defining voice in identity, style, and culture.

Since the punk-era London of 1980, i-D has been powered by a rebel punk spirit and passion for uplifting emerging talent. From our beginnings as a typewritten zine to launching the careers of today's leading visionaries, we have consistently shaped the conversation around style and creativity. 

With unrivalled access to the visionaries pushing culture forward, sharp coverage of underground scenes, and a dynamic editorial vision that cuts through the noise, i-D continues to be at the centre of the cultural zeitgeist. We believe that innovative independent media matters more than ever, and we're committed to proving it with how we show up online and in print.

Section iconCompany Overview

Headquarters
New North Place, London, England EC2A 4, GB
Website
i-d.co
Stock Symbol
KMDNX
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $250M$500M

    i-D's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    i-D's revenue is estimated to be in the range of $250M$500M

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