Unique Personalization I Made My Shade offers highly customizable beauty products, allowing consumers to blend and personalize lip shades with engravings, scents, and finishes. This focus on tailored experiences creates opportunities to develop complementary accessories, personalized packaging, or interactive in-store tech solutions to enhance customer engagement.

Experiential Retail Focus The company's emphasis on experiential events and innovative retail concepts suggests a market for immersive technology platforms, virtual customization tools, or event sponsorship solutions that can elevate the personalized beauty experience and attract a broader customer base.

Niche Market Position Operating with a small team in the luxury and personalized beauty space presents an opportunity for premium collaborations, artisanal product offerings, or exclusive partnerships to expand brand reach and increase sales volume within niche segments.

Digital Presence & Tech Stack With a robust online presence and multiple technology tools including Bootstrap, Flickity, and Rise.ai, there’s potential to enhance digital marketing, loyalty programs, and online customization experiences, boosting customer retention and driving incremental revenue through targeted digital initiatives.

Growth Opportunities Given the company's current revenue range and focused market niche, there is a clear opportunity for sales solutions that support scaling operations, such as automation in order fulfillment, supply chain optimization, or B2B sales channels to facilitate expansion into broader retail partnerships.