Personalized products Opportunity to partner with a highly customized beauty concept that can be scaled through wholesale or co-branded kits, leveraging their in-store personalization experience to attract premium customers.

Experiential retail Potential to collaborate on experiential events or pop-ups with luxury retailers or malls to showcase custom lip color experiences, driving foot traffic and data capture for future upsell opportunities.

Tech-enabled checkout Leverage their existing payment stack and Shopify presence to propose streamlined omnichannel offerings, loyalty programs, and gated personalized product recommendations to increase average order value.

Small team leverage With a lean team, there is an opportunity to provide scalable external partnerships, white-label customization services, or white-label tech enhancements to accelerate growth without significant headcount expansion.

Growth through pricing tiers Their revenue profile suggests room to explore tiered product lines or exclusive color launches, bundled with customization options, aimed at mid-to-high-end retailers or subscription-style beauty experiences.