Premium eyewear Position ic! berlin as a luxury, high-end eyewear brand manufactured in Berlin with a screwless, ultra-light design to attract premium retailers and boutiques seeking distinctive, fashion-forward products.

Expansion potential Leverage their global standing as a leading high-end eyewear label within the Marcolin Group to pursue partnerships with high-end distributors and flagship stores in target markets where premium eyewear demand is growing.

Tech integration Highlight opportunities for ERP and CRM optimization or modernization with SAP, Salesforce and Azure capabilities to improve wholesale operations, order management, and customer analytics for scaled selling.

Competitive position Differentiate from peers by emphasizing screwless design, lightweight frames, and Berlin craftsmanship, targeting retailers who prize innovation, durability, and comfort in luxury eyewear.

Market alignment Align sales outreach with adjacent luxury accessory brands and fashion platforms, identifying co-marketing and cross-promotion opportunities with peers in the high-end segment to expand visibility and drive new accounts.