Strong Brand Legacy IcareLabs has a long-standing presence since 1968 and is led by the third generation of the Payne family, demonstrating stability and deep industry expertise that can foster trust and ongoing partnerships with high-volume practices seeking reliable supply chains.

Advanced Digital Capabilities With recent upgrades to their online platform enabling job tracking, ordering, and account management, IcareLabs shows a commitment to digital innovation, presenting opportunities for technology vendors and integrated service solutions to enhance operational efficiency.

Diverse Product Portfolio Offering certified digital processing for top brands and a full line of coatings in-house positions IcareLabs as a versatile partner capable of meeting varied customer needs, ideal for targeting practices that seek comprehensive lens solutions.

Market Expansion Initiatives The launch of programs like Supply Frame and Heritage digital progressives indicates active efforts to expand product offerings and capture new market segments, with potential for cross-selling and tailored solutions to grow their customer base.

Competitive Pricing Strategy By maintaining low costs through in-house processing and broad product availability, IcareLabs attracts practices of all sizes, presenting an opportunity for sales teams to emphasize cost-effective, high-quality supply options in negotiations.