Strategic CPM Focus ICit specializes in corporate performance management and FP&A, presenting a clear sales hook to finance teams seeking to replace spreadsheet planning with modern CPM solutions from Workday Adaptive Planning and IBM Planning Analytics.

Award Winning Cred The company has multiple Workday partner awards including 2024 Adaptive Planning Partner of the Year EMEA, highlighting credibility and a proven track record to accelerate prospect confidence and shorten sales cycles.

RealTime Collaboration Recent partnership with Aptia Group enables real-time data access across finance, positioning an opportunity to upsell integrated data workflows, dashboards, and faster decision support across organizations.

Growth Readiness Small to mid-size client base (11-50 employees) with SaaS cloud planning capabilities indicates potential for scalable CPM deployments, managed services, and ongoing optimization engagements as customers grow.

Expansion Potential Historical focus on EMEA and recognition as a Workday solution provider suggests exploring cross-sell into existing Workday-adoptive customers and expanding geographic reach with partner ecosystems.