Strategic CPM focus ICit specializes in corporate performance management, FP&A, and planning optimization, presenting a clear sales angle to target finance teams seeking modern CPM solutions rather than generic ERP implementations.

Awarded partner credibility Multiple Workday Adaptive Planning partner of the year recognitions and EMEA accolades in 2023–2024 provide strong proof points for engaging CFOs and finance leaders who value proven vendor partnerships.

Expansion via partnerships Recent collaboration with Aptia Group suggests opportunity to cross-sell adjacent planning capabilities and real-time data access improvements across broader finance and operations teams.

Cloud and productivity stack Leveraging cloud planning, Workday Adaptive Planning, IBM Planning Analytics, and Microsoft 365 indicates a readiness to integrate with client ecosystems, enabling faster ROI demonstrations and smoother onboarding.

Market positioning and scale Smaller firm size with revenue in the lower mid-market range signals potential for targeted SMB-to-mid-market CPM engagements, scalable from initial wins into long-term strategic finance partnerships.