Strategic Industry Focus ICO specializes in the computer games industry, offering tailored strategy, marketing, and PR services that align with the needs of game studios and publishers. This focus suggests opportunities to introduce complementary marketing and analytics tools aimed at enhancing their service offerings.

Mid-Sized Client Base With an employee range of 11 to 50 and revenue between 1 million and 10 million dollars, ICO targets growing companies that may benefit from scalable SaaS solutions, content management, or digital advertising platforms to support their expansion efforts.

Media & PR Expansion Recent hires like a UK PR executive and activity around analysis of E3 media coverage indicate ongoing efforts to strengthen media outreach. Offering media monitoring tools, PR automation, or influencer engagement platforms could complement their current initiatives.

Technology Adoption ICO’s use of diverse tech stacks including Cloudflare, Google Sign-in, Facebook integrations, and SEO tools indicates openness to adopting innovative digital solutions. There is potential for introducing new cloud services or security enhancements to optimize their digital footprint.

Growth & Engagement Opportunities Given ICO's established presence since 2008 and consistent revenue in the single-digit millions, there is room to pitch client engagement platforms, custom analytics, or community-building tools that support long-term partnerships and enhance their service delivery.