Premier Deere Partner ICON Ag & Turf is a dedicated John Deere retailer with multiple locations, suggesting opportunities to upsell Deere equipment, parts, and service contracts across the Midwest footprint.

Growth Footprint With five locations established since 2007 and ongoing customer satisfaction focus, there may be cross-sell potential for nearby markets and expansion into additional service offerings such as financing, maintenance plans, or training.

Financial Health Revenue in the 10–25 million range indicates a mid-market customer capable of larger ticket equipment purchases, extended warranties, and value-added services that boost average deal size.

Technology Stack Using modern web technologies and analytics signals active customer engagement; leverage digital marketing, lead capture, and newsletter signups to nurture B2B relationships and promote promotions on new and used equipment.

Core Values Commitment to integrity, excellence, and teamwork aligns with selling bundled solutions (equipment plus parts and service) and building long-term contracts, maintenance programs, and loyalty incentives for repeat business.