ICON Park
HospitalityFlorida, United States51-200 Employees
ICON Park is a 20-acre hospitality and entertainment destination in Orlando, Florida, anchored by The Wheel, a 400-foot observation wheel. The complex blends attractions such as SEA LIFE Orlando Aquarium, Madame Tussauds Orlando, and the Museum of Illusions with a range of dining and beverage options. It can host groups from 15 to 5,000 people, offering private air-conditioned capsules at the wheel and a Sky Lounge at the base for events. Located on International Drive, less than a mile from the Orange County Convention Center, ICON Park is designed as a walkable, turnstile-free destination with a mix of full-service and quick-casual dining. The project was developed through a partnership among Flag Luxury, Unicorp National Development, and Torino Companies, and in 2023 ICON Orlando launched The Great Florida Road Trip, an interactive game played while riding The Wheel.
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