Insights

Entertainment Diversity ICON Orlando 360 offers a wide range of attractions, restaurants, and event spaces within a compact 20-acre entertainment complex, making it an attractive destination for group bookings, corporate events, and family outings. This diverse offering presents opportunities to provide tailored experiences or complementary services to enhance guest engagement.

Digital Engagement With a tech stack including Facebook Pixel, Mautic, and SEO tools, ICON Orlando demonstrates active use of digital marketing and online customer engagement strategies. There is potential to develop targeted advertising, loyalty programs, or digital promotions aimed at increasing visitor numbers and repeat business.

Recent Innovation The launch of innovative attractions like The Great Florida Road Trip interactive game indicates a focus on enhancing visitor experience through technology and interactive entertainment. Exploring additional immersive or gamified experiences could open new revenue streams or attract tech-savvy audiences.

Strategic Partnerships Recent collaborations with media outlets, tour operators, and community organizations such as iHeartMedia and Original Orlando Tours demonstrate a proactive approach to marketing and community engagement. These partnerships can be leveraged further to promote value-added services, sponsorship opportunities, or co-branded experiences.

Market Position & Growth Operating in a competitive hospitality and entertainment market with revenue estimates between $25 million and $50 million, ICON Orlando has room for growth through targeted marketing, special event offerings, and expanding attractions. Capitalizing on Orlando’s tourism influx and ongoing promotions can boost sales and market share.

Similar companies to ICON Park

ICON Park Tech Stack

ICON Park uses 8 technology products and services including AppNexus, TikTok Pixel, Google Ads Conversion Tracking, and more. Explore ICON Park's tech stack below.

  • AppNexus
    Advertising
  • TikTok Pixel
    Analytics
  • Google Ads Conversion Tracking
    Analytics
  • WordPress
    Content Management System
  • Open Graph
    Content Management System
  • Isotope
    Javascript Libraries
  • Bootstrap
    UI Frameworks
  • MailChimp for WordPress
    Web Platform Extensions

ICON Park's Email Address Formats

ICON Park uses at least 2 format(s):
ICON Park Email FormatsExamplePercentage
FLast@iconparkorlando.comJDoe@iconparkorlando.com
48%
Last@iconparkorlando.comDoe@iconparkorlando.com
2%
FLast@iconparkorlando.comJDoe@iconparkorlando.com
48%
Last@iconparkorlando.comDoe@iconparkorlando.com
2%
FLast@iconorlando.comJDoe@iconorlando.com
100%

Frequently Asked Questions

What is ICON Park's phone number?

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You can contact ICON Park's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is ICON Park's official website and social media links?

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ICON Park's official website is iconparkorlando.com and has social profiles on LinkedIn.

What is ICON Park's NAICS code?

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ICON Park's NAICS code is 7211 - Traveler Accommodation.

How many employees does ICON Park have currently?

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As of December 2025, ICON Park has approximately 57 employees across 1 continents, including North America. Key team members include President And Ceo: C. J.Execuitve Vice President: B. K.Senior Vice President Of Finance & Accounting: D. D.. Explore ICON Park's employee directory with LeadIQ.

What industry does ICON Park belong to?

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ICON Park operates in the Hospitality industry.

What technology does ICON Park use?

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ICON Park's tech stack includes AppNexusTikTok PixelGoogle Ads Conversion TrackingWordPressOpen GraphIsotopeBootstrapMailChimp for WordPress.

What is ICON Park's email format?

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ICON Park's email format typically follows the pattern of FLast@iconparkorlando.com. Find more ICON Park email formats with LeadIQ.

When was ICON Park founded?

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ICON Park was founded in 2015.

ICON Park

HospitalityFlorida, United States51-200 Employees

ICON Park is a 20-acre, walkable, turnstile-free entertainment destination in the heart of Orlando’s International Drive ( located less than one mile from the Orange County Convention Center). A perfect place to meet friends, family, and colleagues. ICON Park has terrific restaurants, bars, boutique shops, and attractions, all anchored by The Wheel, a jaw-dropping observation wheel that stands 400 feet – 40 stories – in the air - the best view of Orlando and certainly the best vista of Universals Epic Adventure. 
Welcoming groups from 15 - 5,000, take your next event to new heights from private air-conditioned capsules at 400 feet to the Sky Lounge, Orlando's only venue located at the base of an attraction.
Guests can visit SEA LIFE Orlando Aquarium, Madame Tussauds Orlando, Museum of Illusions, Max Action Arena, and so much more!  Little ones can ride a toddler-sized train or enjoy the nostalgic Carousel on the promenade.
 
ICON Park offers a diverse mix of lunch, dinner, and late-night dining restaurants that satisfy various flavors and cuisines. The Wheelhouse, the center of energy at ICON Park, is where you embark on The Wheel, and it also holds the Wheelhouse Market, a food hall offering authentically prepared family dining options. It features made-to-order pizza and pasta, Latin-inspired fare, and a selection of craft beers, including two proprietary ICON Park Brews available at The Wheelhouse Bar.
Our full-service restaurants are Brother Jimmys BBQ, Yard House, Tapa Toro Tapas Bar, Uncle Julio’s Mexican, Outback Steakhouse, Carrabba’s Italian Grill, Sugar Factory, Sloppy Joes and Buffalo Wild Wings. Quick-casual stops include Shake Shack, iCafe Paris, and Hagen Daas Ice Cream. Tin Roof serves up food, drink, and live entertainment, every night of the week.
(ICON Park was developed by a partnership among New York-based Flag Luxury, Orlando-based Unicorp National Development, and Las Vegas-based Torino Companies).

Section iconCompany Overview

Phone number
NAICS Code
7211 - Traveler Accommodation
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    ICON Park's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    ICON Park's revenue is estimated to be in the range of $25M$50M

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