Innovation in Training The launch of a shooter training tool that combines digital gameplay with real shooting suggests an opportunity to target firearm and outdoor sports enthusiasts interested in innovative, interactive training solutions.

Expanding Product Portfolio With recent introductions of Big Bore Airguns from Gamo and Winchester, there is potential to cross-sell accessories, maintenance products, and expansion kits to existing customers and attract new demographics.

Digital Engagement Strategies The adoption of diverse tech and online platforms indicates a focus on digital marketing and engagement, opening avenues for targeted online campaigns and e-commerce enhancements to boost sales.

Regional & Market Presence Historical store closures in Canada and California highlight opportunities to enhance regional distribution networks and open new retail or direct sales channels in untapped markets.

Brand Loyalty & Recognition Recognition such as industry awards and community involvement like donations and pet features suggest a strong brand image that can be leveraged for loyalty programs and co-marketing campaigns to retain and grow customer base.