Strategic Hospitality ICRAVE specializes in bold immersive experiences across hospitality, food & beverage, entertainment, healthcare, airports, and mixed-use spaces, signaling strong opportunities to upsell integrated design services for venues seeking holistic brand and customer experience upgrades.

MDX Leadership As a founding studio of Journey and a proponent of multidimensional experiences (MDX) that connect people, brands, and culture, ICRAVE can position itself as a strategic partner for clients pursuing transformative, tech-enabled environments.

High-profile Wins Past projects with JFK Terminal 5, JPMorgan Chase lounges, Memorial Sloan Kettering, and the Sphere demonstrate capability with high-profile, complex programs, suggesting opportunities with major brands and large-scale redevelopment or flagship initiatives.

Tech Integration Technical toolkit includes Unreal Engine, Houdini, and digital design capabilities, enabling sales conversations around immersive enablement, virtual prototyping, and experiential storytelling for complex spaces.

Growth and Scale Revenue range and staffing indicate a mid-sized studio with experience handling sizable programs, making ICRAVE a fit for mid-to-large scale opportunities and potential partnerships for expanded project delivery.