Insights

Expansion & Reach iD Collective has established a multi-city footprint in Sydney, Melbourne and Auckland with recent NZ and AU expansion activity, presenting growth opportunities to offer cross-market PR, social, and influencer services to regional and multinational brands expanding in Oceania.

Full-service Appeal As a single, integrated agency covering PR, social, events, design, production, and influencer programs, iD Collective can replace multiple vendors for buyers seeking streamlined comms, enabling sales teams to propose a consolidated retainer or project-based package.

Leadership Momentum frequent leadership and senior hires including a new Account Director and a Head of Communications signal a growth phase and formalized strategy, indicating readiness to scale client programs and offer advanced strategic services to larger accounts.

Blue-Chip Shortlist Recent high-profile client wins and expansions, such as Spalding and Global Retail Brands Australia, show credibility with global brands and retailers, suggesting upsell opportunities in similar sectors like sports, lifestyle, and consumer goods.

Performance-driven ROI The agency emphasizes ROI and brand amplification with measurable outcomes, supported by data tools (Google Analytics, Google Tag Manager) and a track record of ROI-focused campaigns, making a compelling pitch for performance-based retainers and analytics-driven reporting.

Similar companies to iD Collective

iD Collective Tech Stack

iD Collective uses 8 technology products and services including Squarespace, WordPress, Figma, and more. Explore iD Collective's tech stack below.

Media & News

iD Collective's Email Address Formats

iD Collective uses at least 3 email formats:
iD Collective Email FormatsExamplePercentage
First.Last@idcollective.com.auJohn.Doe@idcollective.com.au
66%
FirstL@idcollective.com.auJohnD@idcollective.com.au
31%
First.L@idcollective.com.auJohn.D@idcollective.com.au
3%

Frequently Asked Questions

What is iD Collective's official website and social media links?

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iD Collective's official website is idcollective.com.au and has social profiles on LinkedIn.

How much revenue does iD Collective generate?

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As of August 2026, iD Collective's annual revenue is estimated to be $25M - $50M.

What is iD Collective's SIC code and NAICS code?

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iD Collective's SIC code is 8743 - Public Relations Services and NAICS code is 54182 - Public Relations Agencies.

How many employees does iD Collective have currently?

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As of August 2026, iD Collective has approximately 67 employees across 4 continents, including Oceania, North America and Africa. Key team members include Head Of Communications: A. R., Head Of Social: G. S. and Head Of Brand Experiences: S. F. Explore iD Collective's employee directory with LeadIQ.

What industry does iD Collective belong to?

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iD Collective operates in the Public Relations and Communications Services industry.

What technology does iD Collective use?

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iD Collective's tech stack includes Squarespace, WordPress, Figma, Google Workspace, Microsoft 365, Asana, Microsoft Teams and Adobe Creative Suite.

What is iD Collective's email format?

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iD Collective's email format typically follows the pattern of First.Last@idcollective.com.au. Find more iD Collective email formats with LeadIQ.

When was iD Collective founded?

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iD Collective was founded in 2014.
iD Collective logo

iD Collective

Public Relations and Communications ServicesVictoria, Australia51-200 Employees

iD Collective is a mid-sized creative communications agency based in St Kilda, Victoria. It acts as an integrated partner to brands, embedding itself in strategy to drive results across a broad range of communications work. The firm offers services including public relations, social media content and amplification, showroom experiences, graphic design, photography and videography, brand activation and events, influencer collaborations, an in-house studio, creative ideation and brand marketing.

It serves clients ranging from small projects to large campaigns across Australia and New Zealand, with offices in Sydney, Melbourne and Auckland. The company positions itself as a multi-disciplinary solution that streamlines communications through senior-expert leadership and aims to deliver strong ROI. In 2023, it expanded its regional presence to New Zealand, reflecting growth beyond its initial market.

Section iconCompany Overview

SIC Code
8743 - Public Relations Services
NAICS Code
54182 - Public Relations Agencies
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    iD Collective's revenue is estimated to be in the range of $25M - $50M

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