Insights

Geographic Growth Based in St. John’s with a growing slate of clients including regional brands like Roebothan McKay Marshall, Marine Atlantic, Colemans, Harley-Davidson, The Salvation Army, Galway, and The Rooms, there are opportunities to expand services to similar Newfoundland and Atlantic Canada clients seeking creative advertising and digital marketing support.

Agency Size Advantage Small to mid-size team (11-50 employees) offers cost-effective, personalized service ideal for mid-market brands. Position as a lean, client-centric shop capable of delivering nimble campaigns, rapid iteration, and strong direct communication.

Digital Proficiency Tech stack includes Facebook Pixel, Google Fonts API, Google Search Console, and SEO tools like Yoast, indicating solid digital marketing capabilities. Pitch bundled SEO, analytics, and paid media optimization for clients aiming to improve online visibility and performance.

Content & Gaming Focus Recent news shows launches around games and media partnerships, suggesting niche strengths in entertainment, gaming, and IP storytelling. Leverage this to target publishers, developers, and lifestyle brands seeking narrative-driven campaigns or product launches.

Strategic Partnerships Multiple announcements of partnerships with distributors and publishers (Eastasiasoft, Aksys Games) signal a network-ready position for collaborations. Offer to facilitate co-marketing, localized campaigns, and cross-promotions for clients looking to enter or expand in digital retail and regional markets.

Similar companies to Idea Factory

Idea Factory Tech Stack

Idea Factory uses 8 technology products and services including AdRoll, Hotjar, Canva, and more. Explore Idea Factory's tech stack below.

Media & News

Idea Factory's Email Address Formats

Idea Factory uses at least 2 email formats:
Idea Factory Email FormatsExamplePercentage
First@ifactory.caJohn@ifactory.ca
90%
FLast@ifactory.caJDoe@ifactory.ca
10%

Frequently Asked Questions

What is Idea Factory's phone number?

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You can contact Idea Factory's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Idea Factory's official website and social media links?

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Idea Factory's official website is ifactory.ca and has social profiles on LinkedIn.

How much revenue does Idea Factory generate?

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As of August 2026, Idea Factory's annual revenue is estimated to be $1M - $10M.

What is Idea Factory's SIC code and NAICS code?

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Idea Factory's SIC code is 8742 - Management Consulting Services and NAICS code is 541613 - Marketing Consulting Services.

How many employees does Idea Factory have currently?

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As of August 2026, Idea Factory has approximately 41 employees across 3 continents, including North America, Asia and Europe. Key team members include Ceo, Executive Creative Director & Founder: E. R., Cfo: S. C. and Vp, Digital Strategy: A. P. Explore Idea Factory's employee directory with LeadIQ.

What industry does Idea Factory belong to?

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Idea Factory operates in the Advertising Services industry.

What technology does Idea Factory use?

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Idea Factory's tech stack includes AdRoll, Hotjar, Canva, Shopify, Microsoft 365, Google Cloud, Brevo and Hootsuite.

What is Idea Factory's email format?

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Idea Factory's email format typically follows the pattern of First@ifactory.ca. Find more Idea Factory email formats with LeadIQ.

When was Idea Factory founded?

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Idea Factory was founded in 2000.
Idea Factory logo

Idea Factory

Advertising ServicesNewfoundland and Labrador, Canada11-50 Employees

The Idea Factory is an advertising services firm based in St. John’s, Newfoundland and Labrador, founded in 2000. It operates with a team of about twenty professionals dedicated to applying creativity to solving client challenges. The firm serves a diverse client roster, including Roebothan McKay Marshall, Marine Atlantic, Colemans, Harley-Davidson, The Salvation Army, Galway, and The Rooms. It is located at 7 Plank Road in St. John’s.

Within its portfolio, the company has pursued product and brand initiatives alongside its advertising work, including the recent announcement of Charade Maniacs for the Nintendo Switch in Europe. These activities reflect a broader engagement with entertainment-related projects and partnerships reported in industry outlets during 2022 and 2023.

Section iconCompany Overview

Phone number
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
2000
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Idea Factory's revenue is estimated to be in the range of $1M - $10M

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