Public Sector Partnering Ideas42 actively collaborates with city governments and public sector initiatives, including a NYC partnership to simplify and improve government services. This presents a sales opportunity to offer behavioral design services or capacity-building programs to municipal agencies seeking to improve program outcomes and citizen engagement.

Education & Probation Engagement Recent collaborations with universities to improve student persistence and probation engagement indicate a demand for behaviorally informed interventions in education. Potential upsell includes designing support programs, evaluation frameworks, and scalable training for colleges and universities.

Homeownership Access Hiring activity aimed at making homeownership more accessible signals interest in consumer finance and housing access programs. Sales can target financial services, housing agencies, and nonprofit lenders seeking behavioral solutions to reduce dropout costs and improve loan program outcomes.

Behavioral Design Training Launch of virtual training series and focus on ubiquitous behavioral science and program design demonstrates readiness to scale through trainings. Consider offering expanded training curricula, workshops, and certification for partner staff to embed behavioral insights across programs.

Evidence-Based Outcomes A commitment to evidence-based impact, with a broad tech stack and data-informed approach, suggests value in measurement and analytics partnerships. Opportunities exist to provide data integration, impact assessment, and optimization services for partners seeking to quantify outcomes and reduce costs.