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Design ServicesUtrecht, Netherlands11-50 Employees

IDEATE is a design services firm focused on addressing complex social and societal questions through a collaborative, evidence-based approach. It emphasizes curiosity, thoroughness, and engagement to gain a deep understanding of issues, their context, and underlying causes, with concepts grounded in careful analysis. Its work draws on design thinking, change management, anthropology, behavioral science, and theories about systems and transitions to inform practical concepts.

Since outcomes are not known in advance, IDEATE embraces uncertainty and collaborates with clients who rely on its process rather than pre-packaged solutions. The firm promotes cross-disciplinary collaboration, designing not only new services or behavioral interventions but also new ways of working together to implement solutions. Based in Amersfoort, in the Utrecht region of the Netherlands, IDEATE remains a small to mid-sized team serving organizations tackling multifaceted social challenges.

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