Insights

Expanding Market Reach Identifix serves over 250,000 automotive technicians and shop owners across the United States, Canada, and Latin America, indicating significant potential for cross-selling additional SaaS solutions, technical services, or partnership opportunities in these markets.

Integration Partnerships Recent collaborations with eBay Motors and Hunter Engineering suggest there is an openness to strategic technology integrations, presenting opportunities for upselling advanced repair tools, data services, or platform enhancements tailored to industry partners.

Innovative Software Features The launch of new features such as color wiring and easy-to-navigate repair resources signals a focus on product innovation, which can be leveraged to introduce complementary diagnostics tools or premium subscription services to existing customers.

Financial Growth Potential With an estimated revenue between 250 million and 500 million dollars, there is considerable room for expansion and upselling premium support plans, enterprise licenses, or value-added analytics solutions to scale customer value and increase revenue streams.

Industry Leadership Being owned by Solera, a leader in vehicle lifecycle management serving over 300,000 customers globally, provides opportunities for cross-promoting integrated solutions such as fleet management or claims software, targeting the broader automotive and insurance sectors.

Identifix Tech Stack

Identifix uses 8 technology products and services including LiveIntent, Cloudflare CDN, Marketo, and more. Explore Identifix's tech stack below.

  • LiveIntent
    Advertising
  • Cloudflare CDN
    Content Delivery Network
  • Marketo
    Marketing Automation
  • Java
    Programming Languages
  • reCAPTCHA
    Security
  • HSTS
    Security
  • ZURB Foundation
    UI Frameworks
  • Adobe Fonts
    Web Fonts

Media & News

Identifix's Email Address Formats

Identifix uses at least 1 format(s):
Identifix Email FormatsExamplePercentage
First.Last@identifix.comJohn.Doe@identifix.com
53%
FLast@identifix.comJDoe@identifix.com
43%
First_Last@identifix.comJohn_Doe@identifix.com
3%
First-Last@identifix.comJohn-Doe@identifix.com
1%

Frequently Asked Questions

Where is Identifix's headquarters located?

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Identifix's main headquarters is located at 1500 Solana Boulevard Building, Suite 6300 #6. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is Identifix's phone number?

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You can contact Identifix's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Identifix's stock symbol?

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Identifix is a publicly traded company; the company's stock symbol is SLH.

What is Identifix's official website and social media links?

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Identifix's official website is identifix.com and has social profiles on LinkedIn.

How much revenue does Identifix generate?

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As of January 2026, Identifix's annual revenue is estimated to be $14M.

What is Identifix's SIC code NAICS code?

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Identifix's SIC code is 7549 - Automotive Services, Except Repair and Carwashes NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Identifix have currently?

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As of January 2026, Identifix has approximately 259 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Chief Technology Officer: P. A.Director Of Sales, National Accounts: A. B.Director Of Application Development: N. F.. Explore Identifix's employee directory with LeadIQ.

What industry does Identifix belong to?

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Identifix operates in the Motor Vehicle Manufacturing industry.

What technology does Identifix use?

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Identifix's tech stack includes LiveIntentCloudflare CDNMarketoJavareCAPTCHAHSTSZURB FoundationAdobe Fonts.

What is Identifix's email format?

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Identifix's email format typically follows the pattern of First.Last@identifix.com. Find more Identifix email formats with LeadIQ.

When was Identifix founded?

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Identifix was founded in 1987.

Identifix

Motor Vehicle ManufacturingTexas, United States201-500 Employees

Solera | Identifix serves more than 250,000 automotive technicians and shop owners in the United States, Canada and Latin America through its online Identifix DIRECT-HIT® Auto Repair Software solutions, as well as its DIRECT-HELP Live Technical Hotline service. If you don't have time to puzzle through a tough vehicle issue, visit our website at https://www.identifix.com/, or contact Solera | Identifix today at (800) 745-9649.
Identifix DIRECT-HIT® is one of the automotive service, maintenance and repair industry's largest and most reliable database of continually updated, experience-based information for what breaks on vehicles and how to fix it. In addition to over 3 million confirmed fixes and shortcut tests gathered from our live hotline, DIRECT-HIT includes genuine OEM service and repair information for unedited factory data technicians can count on. Our DIRECT-HELP Live Technical Hotline Service features OE factory-trained, ASE Master, L1 Carline Specialists standing by and ready to assist.
Identifix has been in business since 1987, is headquartered in Westlake, TX, and is owned by Solera Holdings, Inc.
About Solera
Solera is a leading global provider of integrated vehicle lifecycle and fleet management software-as-a-service, data, and services. Through four lines of business – vehicle claims, vehicle repairs, vehicle solutions and fleet solutions – Solera is home to many leading brands in the vehicle lifecycle ecosystem, including Identifix, Audatex, DealerSocket, Omnitracs, eDriving/Mentor, Explore, CAP HPI, Autodata, and others. Solera empowers its customers to succeed in the digital age by providing them with a “one-stop shop” solution that streamlines operations, offers data-driven analytics, and enhances customer engagement, which Solera believes helps customers drive sales, promote customer retention, and improve profit margins. Solera serves over 300,000 global customers and partners in 100+ countries. For more information, visit http://www.solera.com/.

Section iconCompany Overview

Headquarters
1500 Solana Boulevard Building, Suite 6300 #6
Phone number
SIC Code
7549 - Automotive Services, Except Repair and Carwashes
Stock Symbol
SLH
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1987
Employees
201-500

Section iconFunding & Financials

  • $250M$500M

    Identifix's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Identifix's revenue is estimated to be in the range of $250M$500M

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