Established Market Presence Identigene has a long-standing history since 1993, with a strong reputation as the only DNA paternity testing provider trusted by America's pharmacies, indicating stable brand recognition and potential for upselling additional genetic testing services.

Innovative Leadership As a pioneer in direct-to-consumer DNA testing and online genetic testing since the late 1990s, the company demonstrates a commitment to innovation, making it a prime candidate for advanced genetics solutions and technological upgrades.

Recent Acquisition The acquisition by DNA Diagnostics Center in 2016 suggests strategic growth and increased resources, presenting opportunities to sell integrated lab solutions, expanded testing portfolios, or enhanced data management services.

Market Penetration Strategy With distribution channels through national drug store chains, there is an opportunity to develop partnerships, point-of-sale marketing, or supply chain enhancements targeting retail and healthcare sectors.

Growth and Expansion Potential Operating with a revenue under $10 million and a relatively small workforce, Identigene is positioned for growth-driven sales approaches, including scalable technology systems, lab automation solutions, or customer engagement platforms.