Supplier Partnerships Identity leverages organic farms in Oregon and Colorado and a mixing lab on their Oregon property, creating a strong farm to lab supply chain. A broader supplier network with additional certified organic hemp growers could scale ingredient production for new CBD SKUs. The sales angle is to pitch premium inputs to natural product retailers and private label manufacturers, highlighting the farm to lab story as a differentiator.

E commerce Growth The company has an established Shopify and payment stack, placing it well to scale direct to consumer. Opportunities include launching subscriptions, bundles, and a loyalty program to improve retention and lifetime value. Consider partnerships with wellness platforms and retailers for co branded bundles to expand reach while maintaining control over product quality and messaging.

White Label Potential With a dedicated mixing lab and a team of mixologists and scientists, Identity can offer white label CBD products or contract manufacturing for other wellness brands. This could unlock new revenue streams and better utilize production capacity. Start with private label pilots for select partners, then expand to co branded lines across channels.

Nordic & Retail Partnerships Identity already engages with Norwegian food and water companies, signaling a pathway to Nordic and European markets through distributors or co branded products. Target premium retailers, natural grocers, and pharmacies in Europe and North America seeking sustainable CBD wellness lines. Emphasize organic sourcing and science backed formulations to differentiate in competitive markets.

Premium Sustainability Advantage Organic farming, family farms, and science based CBD formulations create a compelling premium positioning for retailers focused on ESG and wellness outcomes. Strengthen this by securing third party testing, certifications, and transparent sourcing stories to justify price premiums and support selective distribution. Use the sustainability narrative in sales decks and PR to attract investors and partners.