Identity, Mediabrands Email Format

Marketing and AdvertisingNew York, United States11-50 Employees

Identity, Mediabrands operates in the advertising services sector, focusing on shaping how brands connect with culture. The company creates strategic blueprints of the consumer experience that leverage cultural shifts, emerging media, and analytics to deliver measurable business outcomes. Since 2009, it has served as IPG/Mediabrands’ multicultural solution for brands seeking to engage African-American, Hispanic audiences and influential tastemakers. 

It positions itself to execute Total Market plans with cultural nuance, integrating diverse consumer segments into broader campaigns. Based in New York with additional offices in Detroit and Los Angeles, Identity works with a range of brands including Jack Daniels, 7up, L’Oréal, Merck, Aetna, Jeep, Chrysler and Johnson’s Baby to address multicultural reach and cultural trends.

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