Idol Roc
Entertainment ProvidersColorado, United States2-10 Employees
Idol Roc, based in Denver, Colorado, designs and produces branded entertainment experiences to support comprehensive marketing campaigns. The company focuses on creating immersive properties that connect brands with audiences, applying strategy and execution to drive growth. Its portfolio includes Outbreak Tour, a national club-and-theater touring brand that runs multiple tours and over 140 shows annually, featuring emerging music acts across genres. It also runs the Up & Up College Festival Series, a nationwide platform with 18 micro-festivals and more than 50 events annually, leveraging a network of student influencers across 100+ schools to deliver brand access to college audiences. Idol Roc has collaborated with brands including Monster Energy, Live Nation, Beats by Dre, and Stella Rosa Wines, and has produced Celebrity Sports Charity Events that have been broadcast on CBS. In 2021, Forbes reported a partnership with Monster Energy as a notable development.