Insights

Global Distribution IELLO operates as a publisher and distributor with offices in France and the USA and distributes titles across multiple regions (America, Europe, Asia, Oceania). This suggests growth opportunities through cross-border wholesale partnerships, regional merchandising, and localized marketing campaigns to expand shelf presence.

Iconic Catalog Portfolio includes best-sellers like King of Tokyo and Kanagawa, plus award-nominated titles, indicating strong consumer recognition. Leverage cross-sell with existing best-sellers, bundle promotions, and co-marketing with retailers and hobby shops to drive higher cart sizes.

Partner Network Distributes prestigious partners (Kosmos Verlag, Czech Games Edition, Mindware, Le Scorpion Masqué, Chessex), presenting opportunities to pitch complementary products, exclusive distribution deals, and joint marketing programs to expand routes to market.

Growth Gaps Revenue is under 1M with 51-200 employees, indicating a potential upside through channel expansion, e-commerce optimization, and enterprise sales to larger distributors and regional retailers seeking new titles in growth markets.

Recent Initiatives Recent collaboration with BoardGameGeek and Q1 2023 Cheese Master release signal active product lifecycle management and engagement with community platforms. Opportunity to sponsor community events, limited editions, and D2C campaigns aligned with new releases.

Similar companies to IELLO

IELLO Tech Stack

IELLO uses 8 technology products and services including iCIMS, Drupal, WordPress, and more. Explore IELLO's tech stack below.

  • Applicant Tracking Systems
  • Content Management System
  • Content Management System
  • Mapbox GL JS
    Maps
  • X-Content-Type-Options
    Web & Portal Technology
  • Web Analytics
  • Apache HTTP Server
    Web Servers

IELLO's Email Address Formats

IELLO uses at least 6 email formats:
IELLO Email FormatsExamplePercentage
First.Last@iello.frJohn.Doe@iello.fr
96%
First@iello.frJohn@iello.fr
4%
First@iellogames.comJohn@iellogames.com
50%
FirstLast@iellogames.comJohnDoe@iellogames.com
25%
Last@iellogames.comDoe@iellogames.com
13%
First.Last@iellogames.comJohn.Doe@iellogames.com
12%

Frequently Asked Questions

What is IELLO's official website and social media links?

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IELLO's official website is iello.fr and has social profiles on LinkedIn.

How much revenue does IELLO generate?

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As of October 2026, IELLO's annual revenue is estimated to be <$1M.

What is IELLO's NAICS code?

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IELLO's NAICS code is 71 - Arts, Entertainment, and Recreation.

How many employees does IELLO have currently?

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As of October 2026, IELLO has approximately 79 employees across 2 continents, including Europe and North America. Key team members include Chief Communication Officer: E. S., Founder & Managing Director: P. B. and Responsable Du Service Communication: E. E. Explore IELLO's employee directory with LeadIQ.

What industry does IELLO belong to?

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IELLO operates in the Entertainment Providers industry.

What technology does IELLO use?

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IELLO's tech stack includes iCIMS, Drupal, WordPress, Mailchimp, Mapbox GL JS, X-Content-Type-Options, Piwik PRO Core and Apache HTTP Server.

What is IELLO's email format?

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IELLO's email format typically follows the pattern of First.Last@iello.fr. Find more IELLO email formats with LeadIQ.

When was IELLO founded?

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IELLO was founded in 2004.
IELLO logo

IELLO

Entertainment ProvidersGrand Est, France51-200 Employees

IELLO is a mid-sized publisher and distributor of board games and toys, operating in France and the United States. The company was founded in 2004 by Cédric Barbé and Patrice Boulet. It runs offices near Nancy in the Grand Est region of France and in Las Vegas, Nevada. Its catalog includes popular titles such as King of Tokyo, Kanagawa, The Mysterious Forest (nominated for Kinderspiel des Jahres in 2017), and The Dwarf King, with distribution across the Americas, Europe, Asia and Oceania. IELLO also distributes titles from partner publishers including Kosmos Verlag, Czech Games Edition, Mindware, Le Scorpion Masqué, and Chessex. In November 2023, IELLO announced a partnership with BoardGameGeek, LLC to collaborate on a joint celebration of its games.

Section iconCompany Overview

Website
iello.fr
NAICS Code
71 - Arts, Entertainment, and Recreation
Founded
2004
Employees
51-200

Section iconFunding & Financials

  • <$1M

    IELLO's revenue is estimated to be in the range of <$1M

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