Market leadership If Insurance is the largest P&C insurer in the Nordics with around 4.6 million customers and a broad private and business insurance footprint, presenting a strong prospecting angle for cross-sell partnerships, especially in household and vehicle insurance across multiple Nordic markets.

Acquisition integration Recent integration of Topdanmark into If and the DXC OASIS modernization initiative create a buy-ready opportunity for enterprise IT services, data platforms, and cloud-native modernization to streamline merged insurance operations and reduce technology debt.

Tech modernization Current tech stack includes AWS, Angular, UNIX, and observability tools; leveraging the ongoing integration, there is potential to offer cloud optimization, security hardening (NIS2 readiness), API strategy, and workplace collaboration enhancements to support large employee bases.

Customer scale With around 4.6 million customers and 10,000+ employees across several countries, there is a sizable opportunity for enterprise solutions in data analytics, CRM, claims automation, fraud prevention, and customer experience platforms to improve efficiency and retention.

Partner ecosystem Ownership by Sampo and Nordic presence, plus expansion signals through 2025 Topdanmark integration, point to potential co-sell or channel partnerships in Nordic markets, offering joint solutions for multi-brand insurance operations and regional regulatory compliance.