US Expansion Drive IG Masonry Support recently launched a US manufacturing facility in Connecticut and appointed Sophie Fox as Specification Executive in New York, signaling a dedicated push into North America. This opens opportunities to win North American projects by offering locally stocked products, shorter lead times, and hands-on support through the Keystone Group network. Target developers, general contractors, masonry installers, and specifiers with a clear local value proposition.

Specifier Engagement Focus The company is actively engaging specifiers and façade professionals via dedicated personnel and industry events such as Zak World of Façades USA and Brick Awards sponsorship. This creates a path to win specification-led projects by providing BIM and CAD resources, product performance data, and CPD‑style education tailored to architects and engineers.

Broad Product Suite A comprehensive range including masonry support, brick slip systems, windposts, construction accessories, and brick cutting services enables cross-sell opportunities within existing accounts and for North American bids. Position as an integrated façade solution by bundling with Keystone Group products to simplify procurement for masonry and exterior projects.

Localized Delivery Advantage The Connecticut facility strengthens delivery speed and local service for North American customers, supporting faster quotes and on-site support. Develop regional stock, partner distributors, and service networks to improve lead times, warranty coverage, and project reliability on North American builds.

Industry Credibility Active involvement in industry events and awards—such as the Guild of Bricklayers, Brick Awards, and Brick Development Association—enhances brand credibility with contractors, specifiers, and developers. Use this visibility to back bids with case studies, testimonials, and partnerships with masonry contractors and distributors.