Diversified Product Upsell IG offers over 17,000 markets, low fees, and a range of investment options including fully managed portfolios and execution-only share dealing. This breadth creates opportunities to upsell existing CFDs and spread betting clients into diversified portfolios, potentially increasing wallet share. Emphasize cost efficiency and smart price sourcing to appeal to price-conscious traders.

European Growth Potential IG currently serves the UK, Ireland, Germany, Austria and the Netherlands with cross border services. There is room to expand into additional EU markets through partnerships or product localization, leveraging IG’s brand in CFDs and forex to accelerate onboarding of new retail investors.

Marketing Analytics Partner IG's tech stack includes Amazon Advertising, Twitter Ads, Hotjar, SiteCatalyst and Qualtrics, indicating a data-driven approach to customer acquisition and experience optimization. This aligns with a sales angle to offer enhanced marketing analytics, experimentation platforms, or attribution services that improve CAC and retention.

Investor Education & Risk The emphasis on the high risk of spread bets and CFDs suggests a market need for investor education, risk-management tools or advisory resources. A partnership could focus on onboarding education programs to reduce churn and increase trusted usage of complex products.

Security and Compliance IG uses Akamai Web Application Protector and GlobalSign for security and trust. There may be opportunity to offer advanced cybersecurity, fraud prevention, KYC/AML automation or regulatory reporting solutions as add-ons to support IG’s risk controls and compliance needs.