Global presence Position IG as a leading retail trading platform with access to over 17,000 markets and a broad suite of platforms and apps, highlighting opportunities to upsell premium trading tools, managed portfolios, or institutional white-label solutions to expand geographic reach.

Cost efficiency Emphasize the low-fee structure and smart price-sourcing technology as a differentiator for cost-conscious traders and smaller firms seeking better execution economics, suggesting a trial of advanced analytics or commission plans to convert competitors’ clients.

Risk awareness Acknowledge the high-risk nature of spread bets and CFDs and frame offerings around risk-managed trading education, compliant onboarding, and optional professional client upgrades to attract serious traders and institutions seeking compliance-ready solutions.

Brand credibility Leverage IG’s long-standing market presence as the world’s No.1 CFDs and spread betting provider to open conversations with financial education platforms, partner brokers, or regional distributors for co-marketing, accelerator programs, or referral partnerships.

Technology stack Target prospects with compatible tech ecosystems by highlighting IG’s adoption of scalable platforms and digital tools (Optimizely, The Trade Desk, Microsoft 365, Intercom, DocuSign) for seamless integration, data-enabled marketing, and client onboarding enhancements.