Strategic Partnerships ETAP sits at the intersection of electrical design, simulation, and operation across utilities, infrastructure, manufacturing, and data centers. Target opportunities include partnerships with university labs, engineering consultancies, and integrators (e.g., RINA, Pinnacle Infotech) to expand joint go-to-market efforts, especially around AI-enabled automation and digital twin deployments.

Digital Twin Leader Position ETAP as the premier platform for electrical digital twins and power system simulation. Focus sales plays on large-scale modernization, resilience, and predictive maintenance projects in utilities and critical infrastructure, leveraging ongoing product innovations like physics-based digital twins and AI-driven analytics.

Energy Efficiency Highlight ETAP’s capability to optimize energy usage and improve efficiency across full lifecycle—from design to operation. Build opportunities with data centers, manufacturing facilities, and microgrid-enabled campuses seeking lower TCO, improved reliability, and optimized energy spend.

Regulatory & Safety Emphasize compliance, arc flash safety, and regulatory alignment as key purchase drivers. Target industries with strict safety standards (utilities, infrastructure, manufacturing) and offer training programs to accelerate adoption and ensure engineers and operators maximize tool effectiveness.

Global Expansion Capitalize on ETAP’s recent partnerships, events, and awards to expand presence in key markets. Leverage CIGRE, university collaborations, and strategic alliances to introduce ETAP 2026 features and NVIDIA Omniverse integrations to prospective customers seeking advanced, scalable power system solutions.