Alternative Investment Option i2iFunding provides an alternative investment option to investors, allowing them to directly lend money to verified borrowers. This unique approach offers a potential sales opportunity for attracting retail investors seeking higher returns.

Proprietary Credit Score Model Through a proprietary credit score model that evaluates borrowers based on 40+ parameters beyond traditional credit scores like CIBIL, i2iFunding offers retail lenders a chance to assess borrower risk more comprehensively. This sophisticated risk assessment mechanism can appeal to investors looking for better credit decisions and higher risk-adjusted returns.

Affordable Loans With the ability to offer affordable loans for various purposes such as debt consolidation, medical expenses, education, etc., i2iFunding presents a potential sales opportunity to attract borrowers seeking funds at attractive interest rates. This market demand for affordable financing can be tapped into for business growth.

Unconventional Data Points By meticulously leveraging unconventional data points like education, employment, social network activities, i2iFunding enhances investor understanding of borrower risk profiles. This data-driven approach can entice investors looking for customized lending recommendations and better risk mitigation strategies.

Competitive Positioning Amidst similar companies like Tala, Lendingkart, and Faircent, i2iFunding's focus on personalized borrower evaluation, alternative investment avenues, and affordable loan offerings differentiates its positioning in the financial services market. This unique selling proposition presents a strategic advantage for sales teams to emphasize in targeting potential investors and borrowers.