Market Expansion IKEA España's launch of an ebay-style platform for customers to resell used furniture presents a potential sales opportunity for businesses offering complementary services or products in the online resale space.

Product Innovation The introduction of version 2.0 of IKEA's Pax wardrobe signifies a product upgrade, creating a chance for sales representatives to explore partnerships or bundle deals with home decor and organization companies.

Competitive Analysis Identified as a competitor to various online platforms, IKEA's move to launch a peer-to-peer marketplace could lead to collaborations with businesses specializing in online resale solutions or enhancing the customer resale experience.

Sustainability Focus The $6 million investment in New School Foods Inc by IKEA highlights a commitment to sustainable practices. This presents an opportunity for sales professionals in the eco-friendly product or packaging industries to explore partnership possibilities.

Marketing Partnership Teaming up with The Secret Little Agency to address sleep issues in Singapore positions IKEA as a brand focused on well-being. Sales representatives in the sleep and relaxation product sector might find potential collaboration opportunities with IKEA.