Community Partnerships The Illinois Spina Bifida Association partnership shows a pathway to expand vision care through community outreach. Opportunity: co-create funded programs, referral networks, and bundled services with ISBA or similar organizations to grow patient volume and community impact.

Digital Marketing Digital marketing optimization to drive patient acquisition. With Google Analytics Enhanced eCommerce, GTM, and WordPress, there is an opportunity to offer analytics coaching, local SEO, improved appointment conversions, and retargeting campaigns to boost patient bookings.

Cloud Performance Cloud and security posture for patient facing digital services. Using Google Cloud CDN and HTTP/3 to improve site performance presents an opportunity to propose HIPAA aligned hosting, data protection, and disaster recovery to support online scheduling and patient portals.

Telehealth Readiness Telehealth and service expansion readiness. Given the small team size, propose scalable telehealth integration and remote patient engagement solutions to increase access and efficiency while controlling costs.

Tech Modernization Tech modernization and API integration opportunities. WordPress and Module Federation usage suggests room to modernize with secure API integrations to EHR and practice management, patient portals, and educational content for streamlined operations and marketing workflow.