Growth Opportunity Target mid-sized retailers and experiential marketing agencies in need of immersive in-store environments and trade show displays, leveraging Image Options’ end-to-end services from fabrication to on-site installation to capture larger sponsorship or partner projects.

Leadership Change Leverage the newly appointed CEO Barry Polan (May 2024) to initiate executive outreach for strategic partnerships, talks on expansion opportunities, and visibility in industry networks to accelerate deal flow.

Acquisition Momentum Capitalize on Image Options’ acquisition of Splash! Shows as a pathway to cross-sell integrated show management, themed environments, and scalable event production services to current and prospective clients.

Digital Edge Position offerings around the company’s advanced technology and digital fabrication capabilities, emphasizing fast turnaround and customization to attract brands needing rapid, customized visual solutions for multi-channel campaigns.

Financial Scale With revenue in the upper mid-market range, pursue longer-term contracts with enterprise brands and venue operators, offering bundled services (graphics, fabrication, installation, and maintenance) to increase average deal size and retention.