Commercial Focus Target property management firms and multi-tenant residential complexes that require ongoing interior and exterior painting, along with specialty coatings such as epoxy, urethane, and polyaspartic floors to maximize long-term contracts.

Specialty Coatings Leverage expertise in epoxy, urethane, and polyaspartic floor coatings to pursue high-margin projects in commercial garages, precast structures, and industrial facilities where durable, long-lasting finishes drive value.

In-House Advantage Highlight the robust in-house team of trained full-time painters to position ImageWorks as a reliable, consistent partner for large-scale projects requiring tight quality control and shorter ramp-up times.

Growth Targeting Focus on mid-market aorta between small local painters and large national brands by pursuing commercial and multi-tenant painting contracts in the $1M-$10M range that align with the company’s revenue and capacity.

Digital Presence Leverage existing tech stack and digital channels to run targeted outreach to property managers, facility directors, and general contractors, emphasizing project throughput, safety, and coating certifications to differentiate from competitors.