Cross Sell Opportunity Imerys Aluminates combines Kerneos and Refractory Minerals to offer calcium aluminate binders and alumina-rich minerals across refractory, building chemistry, civil engineering, investment casting, and wastewater systems. This creates a cross-sell opportunity to existing customers of both franchises with bundled high-temperature and specialty mineral solutions for glass, ceramics, concrete, and infrastructure applications.

Acquisition Synergies The March 2025 acquisition of Cimbar Performance Minerals expands Imerys' calcined kaolin portfolio for paper and coatings. This opens sales opportunities with paper mills, coatings manufacturers, and packaging suppliers seeking higher brightness, opacity and performance, while enabling co-development with existing customers using kaolin-based fillers and coatings.

Eco Ceramics Line The May 2026 launch of an eco-friendly ceramics line aligns with sustainability-driven demand in construction and consumer ceramic markets. This enables selling a low-carbon mineral and binder package to ceramic manufacturers, builders, and auto parts suppliers seeking greener formulations and regulatory compliance.

Tech Enabled Sales Imerys Aluminates' tech stack includes Salesforce Lightning Web Components and Tableau, indicating a data-driven, integrated sales process. This can accelerate target account selling, improve customization of proposals, and shorten quotes for refractory, building chemistry and wastewater product lines.

Supply Chain Resilience The GB Railfreight contract demonstrates capability to support large-scale mineral logistics, a differentiator for manufacturers needing reliable supply of china clay and related minerals. Propose bundled procurement-and-logistics solutions with regional coverage to reduce supply risk and enhance on-time delivery.