Market leadership Imerys Performance Additives positions itself as a world leader in mineral value addition with extensive mineral resources, long industry experience, and a broad range of applications across multiple sectors, signaling credibility and potential for expanding high-margin specialty mineral solutions.

Diversified applications Applications span agriculture, construction, cosmetics, ceramics, food, foundry, paper, paints, pharmaceuticals, plastics and rubber, indicating cross-industry upsell opportunities by tailoring additive solutions to evolving sector needs.

Global footprint Operations across Australia, Austria, Belgium, France, Italy, Japan, Spain and Zimbabwe provide regional entry points and the ability to target customers with localized supply chains and support.

Technical leadership Strong emphasis on technical support and reliable supply, backed by decades of experience, suggesting a competitive advantage for value-based selling around performance improvements and process efficiency.

Digital and analytics readiness Adoption of modern tech tools (Drupal, Hotjar, analytics) indicates a willingness to engage digitally, enabling SDRs to leverage content, website engagement data, and targeted outreach to identify prospects with specific additive needs.