Sustainability Drive Imerys emphasizes sustainability and energy transition through SET offerings and a broad customer base across construction, consumer goods, agriculture, and energy sectors. This creates sales opportunities to position Imerys' minerals as ESG-aligned inputs and to collaborate on decarbonization and circular economy initiatives.

Product Diversification Recent acquisitions expand diatomite and perlite capabilities, enabling supply of high-value minerals to filtration, insulation, and construction markets. Target customers seeking integrated mineral solutions from a single supplier to simplify procurement and reduce risk.

Digital Data Solutions Imerys has demonstrated willingness to adopt data-driven tools (MachineMax data solution) and operates with digital tech in manufacturing (SCADA, SAP). Sales play: offer analytics, IoT optimization, and digital services to customers aiming to cut energy use, emissions, and waste in mineral processing and end-use applications.

Cosmetics Energy Product launches like ImerCare 400D position Imerys in cosmetics and personal care, while the SET division supports energy transition sectors. This opens cross-sell opportunities to cosmetics brands, polymer/plastics and energy customers seeking specialty minerals for performance and sustainability.

Global Reach With a global footprint across many countries and a diverse workforce, Imerys is well positioned to serve multinational accounts with local reps and compliance. This enables coordinated sales efforts across regions, localized support, and scalable supply for large customers.