IMI Agency Employee Directory
Food and Beverage ServicesGeorgia, United States51-200 Employees
IMI Agency, officially Incentive Marketing, Inc., operates in the Food and Beverage Services industry with a focus on hospitality clients. Based in Kennesaw, Georgia, the company serves hospitality operators by designing and delivering beverage-focused marketing programs, promotions, and merchandising strategies, along with operational tools and staff training and recognition programs across chain channels. These offerings aim to build brand value and engage consumers while increasing beverage sales and profitability for operator clients. Recent activity includes partnerships with external brands and operators. In March 2026, Universal Music Group's hospitality arm announced a joint venture with IMI Agency to develop a music-led beach club concept. A prior collaboration in 2023 saw Meyer Jabara Hotels partner with IMI Agency to expand its beverage program.