IMI International
Market ResearchOntario, Canada51-200 Employees
IMI International is a market research and independent marketing consultancy headquartered in Toronto, Ontario, with a global reach that includes offices on four continents. Founded in 1971, the firm emphasizes insight-driven approaches to marketing effectiveness, serving more than 150 partners across multiple industries and focusing on optimizing marketing spend through data-based guidance and custom solutions. The company positions itself as a provider of fact-based thought leadership and continuous insight access, offering platforms and content that support decision-making for sponsorship and broader marketing initiatives. Its activities include conducting global research and sharing findings through various channels, such as a dedicated content site and a YouTube channel. Recent developments include the launch and ongoing evolution of SponsorPulse, a sponsorship intelligence platform introduced to enhance clarity and credibility in sponsorship-related insights.
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