Impact Confections, Inc. Email Format

Food and Beverage ServicesWisconsin, United States51-200 Employees

Impact Confections, Inc. is a mid-sized confectionery company based in Janesville, Wisconsin, operating within the Food and Beverage Services sector. It owns the Warheads brand, a line of extreme sour candies, and Melster Candies, known for traditional treats such as Circus Peanuts, Peanut Butter Kisses, and Chocolatey Covered Marshmallows. The company serves mass merchants and other retail channels, including convenience, drug, dollar and grocery stores, and is recognized for its interactive candy concepts. It maintains a presence in the U.S. confectionery market as a producer and innovator of candy products.

Product development at Impact Confections involves partnerships with other companies to expand its portfolio. A notable development in 2024 was the plan to introduce Warheads Sour Jelly Pops in collaboration with Hilco Sweets. The company focuses on expanding its Warheads offerings while continuing to maintain a traditional candy line through Melster Candies.

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