Vertical Opportunities Leverage Impact Group’s broad rental inventory plus in-house production design and fabrication to win end-to-end projects across key verticals such as corporate events, special events, trade shows, churches and schools, museums, and broadcast studios. This positions the firm as a one-stop partner capable of handling design, fabrication, and installation, which can command higher-margin engagements.

Partnership Model With a lean headcount, pursue strategic partnerships with event agencies, AV integrators, fabrication shops, and venue networks to scale project delivery, expand reach, and access larger customers through subcontracting or white-label arrangements.

Regional Focus Based in Indianapolis with a Midwest service footprint, target regional venues, universities, religious institutions, museums, and corporate campuses to build a repeat business pipeline and become a preferred supplier for recurring events and installations.

Digital Growth Enhance the digital funnel by optimizing the Squarespace site and portfolio storytelling, investing in targeted content for corporate, educational, and faith-based buyers, and leveraging analytics to optimize inbound inquiries and conversion.

Recurring Revenue Create stable revenue streams through maintenance contracts, rental renewals, and ongoing installation services for permanent indoor artworks, with opportunities to bundle custom woodworking, murals, and faux finishes into longer-term engagements when serving institutions and hospitality clients.