Insights

Growing Customer Base Imperative has rapidly gained adoption among large and innovative organizations such as Microsoft, Airbnb, and Zillow, indicating a strong market demand for employee connection and purpose-driven platforms across enterprise-level companies.

Focus on Employee Engagement With a technology that boosts trust, reduces turnover by 35%, and fosters mentorship, Imperative appeals to HR and talent acquisition teams seeking to enhance employee satisfaction, retention, and internal development initiatives.

Sustainability & Impact As a Certified B Corporation prioritizing purpose and social connection, Imperative aligns with organizations committed to sustainability and positive workplace culture, opening opportunities for partners focused on ESG and corporate responsibility.

Market Expansion Potential The company's vision of widespread adoption within five years to address employee well-being and connection suggests potential for scaling integrations, enterprise licenses, and expansion into new verticals focused on corporate health and productivity.

Strategic Acquisition Imperative's acquisition by Chronus in 2024 indicates strategic growth and integration opportunities, potentially enabling cross-selling of complementary employee development and engagement solutions to an expanded client base.

Imperative Tech Stack

Imperative uses 8 technology products and services including HubSpot Analytics, Amazon Web Services, Open Graph, and more. Explore Imperative's tech stack below.

  • HubSpot Analytics
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • Open Graph
    Content Management System
  • MySQL
    Database
  • JSON-LD
    Javascript Frameworks
  • HubSpot
    Marketing Automation
  • YouTube
    Video Players
  • Nginx
    Web Servers

Imperative's Email Address Formats

Imperative uses at least 1 format(s):
Imperative Email FormatsExamplePercentage
First.Last@imperative.comJohn.Doe@imperative.com
34%
First@imperative.comJohn@imperative.com
26%
Last@imperative.comDoe@imperative.com
6%
First.Last@imperative.comJohn.Doe@imperative.com
34%

Frequently Asked Questions

Where is Imperative's headquarters located?

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Imperative's main headquarters is located at 450 Alaskan Way South, Suite 200. The company has employees across 2 continents, including North AmericaAsia.

What is Imperative's phone number?

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You can contact Imperative's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Imperative's official website and social media links?

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Imperative's official website is imperative.com and has social profiles on LinkedInCrunchbase.

What is Imperative's SIC code NAICS code?

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Imperative's SIC code is 8748 - Business Consulting Services, Not Elsewhere Classified NAICS code is 5112 - Software Publishers.

How many employees does Imperative have currently?

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As of December 2025, Imperative has approximately 14 employees across 2 continents, including North AmericaAsia. Key team members include Chief Executive Officer: J. B.Chief Executive Officer: S. O. B.Coo: S. T.. Explore Imperative's employee directory with LeadIQ.

What industry does Imperative belong to?

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Imperative operates in the Software Development industry.

What technology does Imperative use?

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Imperative's tech stack includes HubSpot AnalyticsAmazon Web ServicesOpen GraphMySQLJSON-LDHubSpotYouTubeNginx.

What is Imperative's email format?

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Imperative's email format typically follows the pattern of First.Last@imperative.com. Find more Imperative email formats with LeadIQ.

How much funding has Imperative raised to date?

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As of December 2025, Imperative has raised $3.3M in funding. The last funding round occurred on Feb 27, 2020 for $3.3M.

When was Imperative founded?

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Imperative was founded in 2019.

Imperative

Software DevelopmentWashington, United States11-50 Employees

Imperative is the tool that gives employees the time and space to build meaningful relationships at work. We combine AI technology and behavioral science to manage, scale, and measure connections across companies that bust silos, ignite innovation, and address the needs for social connection and learning in the new world of work. 

Imperative is powered by its employee purpose profiling technology that enables the platform to accelerate trust between employees and enable everyone to serve as mentors for each other - reducing voluntary turnover by 35%. 

Since its launch in 2020, large and quickly growing companies like Microsoft, Hasbro, Accolade, GSK, Boston Scientific, Airbnb, and Zillow have adopted the platform to break down barriers within their organizations and empower their employees to align their purpose with their daily work. Imperative is a B Corporation founded by workplace entrepreneur Aaron Hurst and funded by Voyager Capital and Court Lorenzini, founding CEO of DocuSign.

We believe that within five years, every company will require technology to enable enterprise-wide employee networks that uniquely address the growing need for well-being, connection, and career pathing.

Imperative was acquired by Chronus in 2024.

Section iconCompany Overview

Headquarters
450 Alaskan Way South, Suite 200
Phone number
SIC Code
8748 - Business Consulting Services, Not Elsewhere Classified
NAICS Code
5112 - Software Publishers
Founded
2019
Employees
11-50

Section iconFunding & Financials

  • $3.3M

    Imperative has raised a total of $3.3M of funding over 5 rounds. Their latest funding round was raised on Feb 27, 2020 in the amount of $3.3M.

  • $1M$10M

    Imperative's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $3.3M

    Imperative has raised a total of $3.3M of funding over 5 rounds. Their latest funding round was raised on Feb 27, 2020 in the amount of $3.3M.

  • $1M$10M

    Imperative's revenue is estimated to be in the range of $1M$10M

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