Experience Spotlight Target corporate retreat planners and event organizers by positioning Imperial River Company as a unique Central Oregon destination that offers lodge accommodations, guided adventures, and customizable event spaces to create intimate, non-typical gatherings.

Group Event Upsell Leverage the dedicated Event Coordinator and on-site activities to upsell bundled experiences such as whitewater trips, cycling routes, hunting adventures, and open-flame courtyard gatherings as premium add-ons for groups.

Technology Enablement Utilize the existing tech stack (WordPress, Shopify, LiveChat, Google Cloud) to launch a targeted B2B booking and inquiry funnel for corporate groups, with case studies and venue customization options highlighted on the site.

Market Positioning Differentiate from competitors by emphasizing a comprehensive, all-in-one resort experience—lodge, dining, activities, and flexible event spaces—aimed at mid-market to upper-mid-market groups seeking memorable, non-standard itineraries.

Financial Alignment With a revenue range of ten to twenty-five million and a mid-sized team, pursue high-value group bookings and long-term venue partnerships with organizations that plan multi-day retreats, leveraging capacity to optimize occupancy and seasonal demand.