Event Targeting Potential for cross-sell to corporate groups and event organizers seeking memorable on-site experiences, combining lodging, dining, and guided outdoor activities for retreats, meetings, or team-building in Central Oregon.

Experiential Upsell Leverage the lodge and open-fire courtyard ambiance to upsell premium experiences such as curated guided adventures, private group itineraries, and specialty dining or fireside sessions for value-driven bookings.

Tech-Driven Engagement Utilize existing digital touchpoints (LiveChat, TripAdvisor widgets, social channels) to capture high-intent inquiries from potential leisure and corporate clients and nurture them with targeted offers and itineraries.

Market Positioning Nearby competitors vary in size; Imperial River Company sits mid-market with broad activity mix—position as an all-in-one Central Oregon experience to attract multi-day stays from groups seeking diverse outdoor adventures.

Revenue Growth With revenue in the mid-range and a diverse activity lineup, there is opportunity to expand B2B partnerships (events firms, destination management companies) and scale upsell across lodging, meals, and guided experiences.