Strong Licensing Partnerships Imperial Toy's strategic collaborations with major entertainment brands such as Disney, Nickelodeon, Marvel, and Hello Kitty present ongoing opportunities to expand licensed toy offerings and create co-branded campaigns targeting children and parents.

Global Distribution Presence With products distributed in over 50 countries and multiple international offices, there is significant potential to identify emerging markets and tailor marketing strategies to boost sales in diverse regions.

Product Innovation Focus Recent development of new collectible lines like D-Lectables indicates a capacity for innovation, opening doors to explore new toy categories, seasonal promotions, and complementary accessories to enhance product lines.

Established Brand Equity Imperial's long-standing reputation with iconic brands and its own Super Miracle Bubbles line provides a foundation for expanding into new product ranges, promotional campaigns, and cross-promotional opportunities.

Digital Marketing Tools Utilizing advanced digital tech such as Facebook Pixel and Squarespace, there is a strong potential to leverage data-driven marketing and an enhanced online shopping experience to further increase online sales and consumer engagement.