Collaborative Space There is a unique co-location model pairing Movement Climbing + Fitness with Improper City under one roof in a 50,000-square-foot shared concept in RiNo, Denver. This presents cross-promotional opportunities to offer bundled experiences, attract diverse customer segments, and upsell memberships or event packages across both brands.

Diverse Revenue Streams The concept blends a coffee bar, beer garden, food truck park, indoor stage, and climbing gym, enabling multiple monetization avenues such as memberships, day passes, events, sponsorships, food and beverage sales, and outdoor patio activations to maximize lifetime customer value.

Community Engagement With ongoing partnerships (FC Denver, Yaymaker) and a rotating roster of food trucks, Improper City demonstrates strong local engagement and event-driven marketing potential that sales teams can leverage to secure local sponsorships, partnerships, and targeted promotions.

Tech and Digital Existing tech stack includes Squarespace, WordPress, and ecommerce capabilities, suggesting opportunities to upsell digital marketing services, enhanced event ticketing, online merch, and data-driven promotions to optimize guest acquisition and retention.

Market Position As part of a renowned Denver–Boulder experiential hub with a sizable outdoor patio and community-focused venue, there is potential to market to local employers, schools, and climbing enthusiasts through corporate wellness programs, membership collaborations, and group event packages.