Insights

Growth Leader Impulse is a top ranked brain training app within Health & Fitness by both revenue and downloads in 2022 and 2023, indicating a proven market leader with strong monetization and user engagement potential for enterprise wellness or premium partnerships.

EdTech Synergy As part of Headway, an EdTech startup focused on sustainable self-development habits, there is an opportunity to cross-sell or partner on enterprise learning programs, subscription offerings, or integrated coaching solutions targeting corporate clients seeking ongoing employee development.

Tech Stack Fit The current tech stack includes analytics and engagement tools (Hotjar, Segment, Mailchimp, Pardot, etc.) suggesting readiness for data-driven marketing, lifecycle automation, and targeted onboarding programs that can be scaled for mid-market to enterprise customer success initiatives.

Global Reach Impressive global download and revenue performance positions Impulse well for international expansion partnerships, localization services, or channel partnerships with recruitment and HR tech platforms seeking health and productivity-focused offerings.

Sales Readiness Recent partnerships and integrations in HR and recruitment ecosystems (Teamtailor, AboardHR, etc.) signal a receptive landscape for B2B collaborations; pursue co-selling, data partnerships, or bundled HR software solutions to broaden enterprise adoption.

Similar companies to Impulse - Brain Training

Impulse - Brain Training Tech Stack

Impulse - Brain Training uses 8 technology products and services including Hotjar, Segment, Mailchimp, and more. Explore Impulse - Brain Training's tech stack below.

Media & News

Impulse - Brain Training's Email Address Formats

Impulse - Brain Training uses at least 4 email formats:
Impulse - Brain Training Email FormatsExamplePercentage
FLast@apple.comJDoe@apple.com
67%
First.Last@apple.comJohn.Doe@apple.com
19%
First_Last@apple.comJohn_Doe@apple.com
10%
F.Last@apple.comJ.Doe@apple.com
4%

Frequently Asked Questions

What is Impulse - Brain Training's stock symbol?

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Impulse - Brain Training is a publicly traded company; the company's stock symbol is MLIFS.PA.

What is Impulse - Brain Training's official website and social media links?

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Impulse - Brain Training's official website is careers.headway.inc and has social profiles on LinkedIn.

How much revenue does Impulse - Brain Training generate?

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As of August 2026, Impulse - Brain Training's annual revenue is estimated to be $1M - $10M.

What is Impulse - Brain Training's NAICS code?

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Impulse - Brain Training's NAICS code is 5112 - Software Publishers.

How many employees does Impulse - Brain Training have currently?

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As of August 2026, Impulse - Brain Training has approximately 49 employees across 2 continents, including Europe and North America. Key team members include Head Of Performance Marketing: Y. O., Product Manager: K. S. and Marketing & Operations Analyst (user Acquisition Manager): A. K. Explore Impulse - Brain Training's employee directory with LeadIQ.

What industry does Impulse - Brain Training belong to?

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Impulse - Brain Training operates in the Software Development industry.

What technology does Impulse - Brain Training use?

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Impulse - Brain Training's tech stack includes Hotjar, Segment, Mailchimp, Pardot, Heroku, Netlify, LinkedIn Sales Navigator and Salesloft.

What is Impulse - Brain Training's email format?

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Impulse - Brain Training's email format typically follows the pattern of FLast@apple.com. Find more Impulse - Brain Training email formats with LeadIQ.

When was Impulse - Brain Training founded?

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Impulse - Brain Training was founded in 2019.
Impulse - Brain Training logo

Impulse - Brain Training

Software DevelopmentKyiv, Ukraine11-50 Employees

Impulse is a brain training app that offers short daily activities, including games and logic puzzles, to help users keep their minds sharp, with sessions typically taking about five minutes. It is based in Kyiv, Ukraine, and operates as part of Headway, an EdTech startup focused on turning self-development into a sustainable habit, with a small to mid-sized team.

The app has achieved notable global visibility in the health and fitness category on iOS, including being the most downloaded Health & Fitness app worldwide in 2022 and 2023. It also ranked among the top 10 in the global Health & Fitness category in 2023, and in 2021 was the leading brain training app by downloads and among the US top 10 by downloads. This positions Impulse as a prominent player in consumer software for cognitive training within Headway's broader education-technology platform.

Section iconCompany Overview

Stock Symbol
MLIFS.PA
NAICS Code
5112 - Software Publishers
Founded
2019
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Impulse - Brain Training's revenue is estimated to be in the range of $1M - $10M

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