Acquisition momentum In The Style recently changed ownership with Baaj Capital LLP acquiring its fashion subsidiary for 1.56M, signaling an active consolidation phase that may open opportunities for wholesale partners, licensing deals, or performance marketing collaborations to reaccelerate growth.

Growth potential Despite a historically high market cap at launch, the company now operates with a lean profile and revenue in the low seven figures. This suggests room for scaled e-commerce partnerships, influencer-driven campaigns, and value-added services to lift average order value and expand online reach.

Digital marketing The tech stack includes Instagram and Google Ads, indicating reliance on social and paid search channels. This presents sales opportunities for content production, ad management services, and conversion rate optimization to boost return on ad spend.

Leadership transition A new CEO was appointed in late 2021, accompanied by a strategic shift in branding. Sourcing leadership-aligned partnerships, executive-level advisory services, and co-created campaigns could help accelerate market penetration and brand repositioning.

Market positioning The brand sits in fast fashion with a comparable footprint to mid-sized players and niche retailers. Targeted wholesale/brand licensing, exclusive collections, and cross-promotions with like-minded retailers could expand distribution while mitigating direct-to-consumer churn.