Digital Growth The company uses Salesforce Commerce Cloud with digital marketing channels (MNTN and Facebook) and customer reviews (Yotpo). Opportunity: provide advanced analytics, personalized campaigns, retargeting optimization, and enhanced loyalty programs to boost customer lifetime value and reduce CAC in pool supplies.

Wholesale Opportunities With a mid-market revenue base and long-standing customer loyalty, there is potential to expand into business to business by supplying pool installers, service companies, and hospitality facilities. Propose wholesale programs, dealer networks, and private label options to capture larger contract volumes.

Compliance Safety The chemical product focus and use of OneTrust indicate a need for strong hazardous materials compliance, SDS management, and partner training. Offer EHS compliance solutions, safety data sheet management, and supplier risk programs to support safe handling and regulatory alignment.

Platform Operations The presence of Salesforce Commerce Cloud suggests opportunities to optimize operations via ERP/inventory integration, order orchestration, and scalable fulfillment to support growth across channels.

Private Label Growth The growth story and expanding product selection point to potential for private label pool chemicals or accessories, enabling exclusive SKUs for retailers or service providers and improving margin control.