Insights

Customer Loyalty Growth In The Swim has demonstrated consistent growth driven by high customer satisfaction and loyalty, creating opportunities to upsell or cross-sell additional pool and chemical products to existing customers who trust their brand.

Market Expansion Potential With a revenue range between $50 million and $100 million and a history of scaling from garage operations, there is significant potential for geographic or product line expansion, appealing to new customer segments or markets.

E-commerce Capabilities Utilizing platforms like WordPress, Salesforce Commerce Cloud, and LiveChat indicates a strong online sales infrastructure, suggesting opportunities to enhance digital marketing strategies or introduce new online-exclusive products.

Product Diversification The expansion of product offerings alongside growth suggests opportunities for introducing complementary pool accessories or maintenance solutions, catering to existing customers’ needs and increasing average order size.

Competitive Positioning As a niche chemical manufacturer with a focused customer base, In The Swim is well-positioned to leverage its reputation for quality and value against larger retailers by emphasizing specialized products and superior customer service to attract more loyal customers.

Similar companies to In The Swim Discount Pool Supplies & Equipment

In The Swim Discount Pool Supplies & Equipment Tech Stack

In The Swim Discount Pool Supplies & Equipment uses 8 technology products and services including Criteo, Visual Website Optimizer, Salesforce, and more. Explore In The Swim Discount Pool Supplies & Equipment's tech stack below.

Criteo
Advertising
Visual Website Optimizer
Analytics
Salesforce
Customer Relationship Management
Oracle Commerce
E-commerce
Salesforce Commerce Cloud
E-commerce
PayPal
Payment Processing
PHP
Programming Languages
Google Plus
Widgets

Media & News

In The Swim Discount Pool Supplies & Equipment's Email Address Formats

In The Swim Discount Pool Supplies & Equipment uses at least 1 format(s):

In The Swim Discount Pool Supplies & Equipment Email Formats	Example	Percentage
FLast@intheswim.com	JDoe@intheswim.com	84%
Last@intheswim.com	Doe@intheswim.com	14%
F.Last@intheswim.com	J.Doe@intheswim.com	1%
First.Last@intheswim.com	John.Doe@intheswim.com	1%

Frequently Asked Questions

Where is In The Swim Discount Pool Supplies & Equipment's headquarters located?

In The Swim Discount Pool Supplies & Equipment's main headquarters is located at 320 Industrial Drive West Chicago, Illinois 60185 United States. The company has employees across 4 continents, including North AmericaEuropeOceania.

What is In The Swim Discount Pool Supplies & Equipment's official website and social media links?

In The Swim Discount Pool Supplies & Equipment's official website is intheswim.com and has social profiles on LinkedIn Crunchbase.

How much revenue does In The Swim Discount Pool Supplies & Equipment generate?

As of February 2026, In The Swim Discount Pool Supplies & Equipment's annual revenue is estimated to be $22M.

What is In The Swim Discount Pool Supplies & Equipment's SIC code NAICS code?

In The Swim Discount Pool Supplies & Equipment's SIC code is 5137 - Women's, Children's, and Infants' Clothing and Accessories NAICS code is 325 - Chemical Manufacturing.

How many employees does In The Swim Discount Pool Supplies & Equipment have currently?

As of February 2026, In The Swim Discount Pool Supplies & Equipment has approximately 109 employees across 4 continents, including North AmericaEuropeOceania. Key team members include Cfo: S. B.Co-Founder: W. H.Owner / President: J. G.. Explore In The Swim Discount Pool Supplies & Equipment's employee directory with LeadIQ.

What industry does In The Swim Discount Pool Supplies & Equipment belong to?

In The Swim Discount Pool Supplies & Equipment operates in the Chemical Manufacturing industry.

What technology does In The Swim Discount Pool Supplies & Equipment use?

In The Swim Discount Pool Supplies & Equipment's tech stack includes CriteoVisual Website OptimizerSalesforceOracle CommerceSalesforce Commerce CloudPayPalPHPGoogle Plus.

What is In The Swim Discount Pool Supplies & Equipment's email format?

In The Swim Discount Pool Supplies & Equipment's email format typically follows the pattern of FLast@intheswim.com. Find more In The Swim Discount Pool Supplies & Equipment email formats with LeadIQ.

In The Swim Discount Pool Supplies & Equipment

Chemical ManufacturingIllinois, United States51-200 Employees

In The Swim was founded in 1982 by a husband and wife team. Shipping chlorine from the back of their garage and taking orders on their front porch, they began to have a vision that this could be something big.

As the quantities of their orders increased, so did the loyalty of their customers. Before long, In The Swim relocated to a larger facility and hired their first employees to answer the phone. As In The Swim’s customers grew in number, so did the product selection.

The one constant factor of In The Swim’s growth has been maintaining the highest level of customer satisfaction through its dedication to quality products at the best possible prices and its commitment to the highest level of customer service.

Company Overview

Headquarters: 320 Industrial Drive West Chicago, Illinois 60185 United States
Website: intheswim.com
SIC Code: 5137 - Women's, Children's, and Infants' Clothing and Accessories
NAICS Code: 325 - Chemical Manufacturing
Employees: 51-200