Customer Loyalty Growth In The Swim has demonstrated consistent growth driven by high customer satisfaction and loyalty, creating opportunities to upsell or cross-sell additional pool and chemical products to existing customers who trust their brand.

Market Expansion Potential With a revenue range between $50 million and $100 million and a history of scaling from garage operations, there is significant potential for geographic or product line expansion, appealing to new customer segments or markets.

E-commerce Capabilities Utilizing platforms like WordPress, Salesforce Commerce Cloud, and LiveChat indicates a strong online sales infrastructure, suggesting opportunities to enhance digital marketing strategies or introduce new online-exclusive products.

Product Diversification The expansion of product offerings alongside growth suggests opportunities for introducing complementary pool accessories or maintenance solutions, catering to existing customers’ needs and increasing average order size.

Competitive Positioning As a niche chemical manufacturer with a focused customer base, In The Swim is well-positioned to leverage its reputation for quality and value against larger retailers by emphasizing specialized products and superior customer service to attract more loyal customers.