Insights

Niche Market Appeal in2 design specializes in handcrafted jewelry that combines modern and classic aesthetics, appealing to consumers seeking unique, high-quality accessories. This niche positioning can be leveraged to target premium boutiques and online specialty retailers looking for distinctive artisanal products.

Global Distribution Channels The company's jewelry is distributed across the United States, Caribbean, Europe, and Asia through boutiques, catalogues, and resorts. This diversified geographic presence presents opportunities to expand into new regional markets or deepen existing international partnerships.

Brand Storytelling Founded by Swedish-American designers emphasizing Scandinavian simplicity and American modernity, in2 design’s compelling story can be harnessed for storytelling-driven marketing campaigns, appealing to boutique owners and consumers who value authenticity and craftsmanship.

Tech-Enabled retail The company's use of Shopify and digital tools suggests readiness for online sales expansion. Partnering with in2 design to develop multimedia marketing or exclusive online collections could attract a broader customer base and increase direct-to-consumer sales.

Design Collaboration Opportunities With a focus on playful, affordable luxury jewelry, in2 design could be an ideal partner for collaborations with fashion brands or accessories lines, creating co-branded products that enhance visibility and market reach within high-end fashion and lifestyle sectors.

in2 design Tech Stack

in2 design uses 7 technology products and services including Prebid, Shopify, Font Awesome, and more. Explore in2 design's tech stack below.

  • Prebid
    Advertising
  • Shopify
    E-commerce
  • Font Awesome
    Font Scripts
  • Google Fonts API
    Font Scripts
  • jQuery
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • OWL Carousel
    Javascript Libraries

Media & News

in2 design's Email Address Formats

in2 design uses at least 1 format(s):
in2 design Email FormatsExamplePercentage
First@in2designing.comJohn@in2designing.com
33%
L.First@in2designing.comD.John@in2designing.com
17%
First@in2designing.comJohn@in2designing.com
33%
L.First@in2designing.comD.John@in2designing.com
17%

Frequently Asked Questions

Where is in2 design's headquarters located?

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in2 design's main headquarters is located at 760 Kings Highway West, Southport, CT 06890, US. The company has employees across 2 continents, including North AmericaSouth America.

What is in2 design's official website and social media links?

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in2 design's official website is in2designing.com and has social profiles on LinkedIn.

What is in2 design's SIC code NAICS code?

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in2 design's SIC code is 7389 - Business Services, Not Elsewhere Classified NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does in2 design have currently?

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As of October 2025, in2 design has approximately 11 employees across 2 continents, including North AmericaSouth America. Key team members include Owner: M. V.Co Owner: L. B.Sales/Marketing Executive: C. B.. Explore in2 design's employee directory with LeadIQ.

What industry does in2 design belong to?

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in2 design operates in the Retail Apparel and Fashion industry.

What technology does in2 design use?

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in2 design's tech stack includes PrebidShopifyFont AwesomeGoogle Fonts APIjQueryjQuery UIOWL Carousel.

What is in2 design's email format?

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in2 design's email format typically follows the pattern of First@in2designing.com. Find more in2 design email formats with LeadIQ.

When was in2 design founded?

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in2 design was founded in 2002.

in2 design

Retail Apparel and FashionUnited States11-50 Employees

The creative force behind in2 design, Swedish-American designers Inger Mark and Inga “Louise” Baldwin, have been designing unique, hand-crafted jewelry together since they met in the U.S. in 2002. Both born and raised in Sweden, the pair draws inspiration from the simplicity and modern elegance of Swedish design, with an eye to the American woman.  Inger and Louise thrive as a design team, with each partner bringing to the table a different but complimentary approach to jewelry. 

The in2 philosophy is that high quality hand-made jewelry should also be fun and affordable.  Using only the best quality hand-selected freshwater pearls, precious metals and semi-precious stones, as well as unexpected materials such as suede, leather, or silk cord, in2 designs has created a line of jewelry that is at once modern and classic, unique and yet highly wearable.  Based in Connecticut, in2 design jewelry is carried in boutiques, catalogues, and resorts in the United States, as well as the Caribbean, Europe, and Asia.

Section iconCompany Overview

Headquarters
760 Kings Highway West, Southport, CT 06890, US
SIC Code
7389 - Business Services, Not Elsewhere Classified
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2002
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    in2 design's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    in2 design's revenue is estimated to be in the range of $1M

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