IncentOne, A Welltok Company

Wellness and Fitness ServicesNew Jersey, United States11-50 Employees

IncentOne, a Welltok company, operates in the wellness and fitness services sector, delivering cost savings and health improvement by engaging healthcare consumers and providers through incentives. The company serves customers representing more than 50 million lives and has processed 30 million health transactions and driven 20 million health milestones through 125 data partners. Its platform enables incentive-driven actions across multiple channels, linking short-term rewards with longer-term health goals. Based in Lyndhurst, New Jersey, IncentOne became part of Welltok in 2013.

Within the broader health care landscape, IncentOne combines incentive design with strategy and policy approaches such as value-based benefit design, medical homes, accountable care organizations, telehealth, pay-for-performance, and provider payment reform to foster engagement. Programs target consumers to improve utilization and prevention, avoid hospitalizations and readmissions, steer beneficiaries toward lower-cost providers, reduce health risks, improve medication adherence, and guide benefit selection. For providers, incentives aim to encourage e-prescribing and EMR adoption, adherence to treatment protocols, and improvements in patient safety. The company operates with partnerships across data networks to support its incentive programs.

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