Community Engagement The company's location in Duluth, Minnesota, suggests opportunities to partner with local organizations and community events, enhancing brand visibility and driving increased foot traffic.

Digital Presence With an active website and integration of analytics tools like Google Analytics and Tag Manager, the company is leveraging digital channels to understand customer behavior, which can be enhanced with targeted marketing solutions.

Growth Potential Having a revenue range up to $10 million and a small team indicates room for expansion, potentially through new attractions, upgraded facilities, or membership programs to attract larger customer segments.

Technology Adoption The use of multiple web and backend technologies demonstrates a willingness to adopt digital tools, which could be expanded with advanced booking or customer loyalty systems for improved operational efficiency.

Market Position As a local recreational facility competing with larger brands like Brunswick, the company can benefit from customized marketing strategies and niche offerings to strengthen its competitive edge.