Target market fit Inclusive Surrogacy serves diverse potential parents in Texas with a focus on affordability and personalized support. Sales opportunities exist in collaborating with fertility clinics, LGBTQ+ advocacy groups, and family-building nonprofits to expand reach and referral channels within Texas and neighboring states.

Low revenue scale Current revenue is under $1M with a lean team. This presents opportunities to upsell premium services, expanded surrogate matching packages, and add-on consulting or education services for would-be parents, as well as targeted marketing packages for partner clinics.

Regional strength Based in San Antonio with an emphasis on Texas laws and healthcare quality. There is potential to differentiate through regional partnerships with Texas-based clinics, medical providers, and legal firms to streamline surrogacy processes and build exclusive coast-to-coast referral networks.

Tech and trust The tech stack includes AWS, Wix eCommerce, and analytics tools. Leverage these assets to offer CRM-enabled lead nurturing, credentialed surrogate vetting reports, and secure client portals as value-adds for clinics and prospective parents, strengthening cross-selling opportunities.

Market positioning Positioning around inclusivity and southern hospitality can be leveraged in co-marketing with inclusive insurers, parenting communities, and fertility financing partners. Opportunities exist to partner with surrogate agencies of similar scale to share best practices and expand service footprints.