Diversity focus Inclusive Surrogacy emphasizes serving all individuals regardless of race, religion, or sexual orientation, which presents a sales opportunity to partner with LGBTQ+ advocacy groups, inclusive family-building organizations, and diversity-focused healthcare programs to expand referrals and co-marketing.

Texas-centric value Positioned in San Antonio with stated legal and healthcare advantages in Texas, there is a sales opening to collaborate with Texas-based fertility clinics, legal firms, and insurance navigators to create a bundled surrogacy service offering tailored to Texas regulations and local hospitality branding.

Cost competitiveness The mission to offer lower costs suggests a selling point for outreach to potential parent cohorts seeking affordable surrogacy options, enabling partnerships with cost-management consultancies, financing partners, and anonymized price transparency platforms.

Tech and reach The current tech stack includes Wix eCommerce and tracking/tools like Facebook Pixel and Google Cloud CDN, indicating opportunities to upsell digital marketing services, analytics optimization, and integrated CRM/marketing automation to improve lead capture and conversion rates.

Growth potential With a small team and revenue under a million, there is room to target mid-market surrogacy networks or international referral partners, while offering scalable white-label marketing, partner onboarding programs, and joint events to accelerate customer acquisition.