Expansion Momentum Leverage IAG’s rapid post-merger growth and recent strategic hires to position additional touring, media rights, and brand partnership opportunities with client rosters expanding across music, comedy, and live events.

Strategic Partnerships Target cross-sell opportunities with Thrill Sports for TV/media rights, brand partnerships, and global touring representation, highlighting IAG’s combined agency legacy and international deal-making strength.

Talent Development Capitalize on leadership promotions and new hires in non-scripted, comedy touring, and global artist development to offer specialized development programs, management services, and growth-oriented collaborations for emerging and established artists.

Digital & Marketing Offer enhanced marketing and digital rights management services using IAG’s tech stack (WordPress, Canva, Google Workspace, Slack, Mailchimp, Adobe Creative Suite, Piwik PRO) to attract brands and creators seeking integrated campaigns and data-driven audience engagement.

Entertainment Portfolio Position IAG’s diverse client base—spanning stadium/arena tours, comedy, and high-profile entertainment—to attract entertainment brands, sponsors, and media companies looking for broad reach and multi-platform partnerships.