Member-owned leverage The Independent Brewers Alliance is a brewer-owned purchasing co-operative that can offer scalable savings through collective buying power, presenting a strong value proposition for suppliers willing to provide preferred pricing and dedicated channels to a growing group of craft brewers.

Preferred partner access Recent GoTab partnership indicates IBA members can access exclusive pricing on POS platforms and related services, signaling an opportunity for technology and payments vendors to tailor deals and integrate with member operations.

Low-risk membership With a money-back first-year guarantee, there is a low barrier to trial for potential suppliers and services, enabling outreach campaigns that emphasize risk-free onboarding and measurable savings.

Diverse spend categories IBA covers a broad range of purchasing needs from hops and packaging to insurance and employee benefits, creating multiple entry points for vendors across packaging, capital equipment, IT, and services.

Growing craft segment A revenue range of up to $10M and active participation from multiple mid-sized breweries suggests an expanding market with increasing spend on efficiency, equipment, and technology that aligns with sales opportunities in procurement, analytics, and automation.